Take a look behind the scenes20 March 2019
Creating our new brand video was an exciting process, involving a cast of veterans and an all-nighter!
To bring the concept of Shoulder to Shoulder, Always to life, we engaged our creative agency, Rumble, and a professional production company, Taxi, to produce a heartfelt brand video.
The video is set on ANZAC morning, just before a Dawn Service. This meant settling in for a full-night shoot; we started shooting as soon as the sun went down and finished at 5am in the gorgeous pre-dawn light.
Above all, we wanted to ensure we authentically represented our Defence family, so we embarked on a nationwide search to find veteran actors for the central roles. After many weeks of searching and casting, we hit the jackpot with Philip, an 88-year- old veteran embarking on a second career in acting, and Claire, a Navy veteran whose 11 years of service included a six-and-a-half month deployment to the Middle East.
We also engaged the veteran-run company, Extra Specialists, to provide a cast of 10 extras for the final scene (with the very glamorous call time of 3.30am!)
Check out the video below: