RSLQ 2021 Annual Report

63 RSL Queensland Annual Report | 2021 We are focused on our purpose of building a bright future and creating enduring legacies for all veterans and their families. When a veteran or their family needs help, we don’t want anyone wondering who they can turn to. We want them to know that with a call, email or visit to our website, or to one of more than 230 Sub Branches and Chapters across Queensland, they can start the process of getting the support they need. With this intention, we launched a new brand campaign, More Than You Know, to raise awareness for the variety of services that RSL Queensland offers by telling stories of how we help veterans. The campaign launched in October and will continue to roll out throughout 2022. Annual Highlights “We’re developing ways to ensure all the great work that we do is visible to the maximum number of people, and that we’re informing members about all the support that is available to them. We want to show veterans and the broader community that RSL Queensland is more than they know.” DAVID SMERDON Chief Marketing Officer, RSL Queensland Creating Enduring Legacies Creating enduring legacies continued CREATING ENDURING LEGACIES More Than You Know Remembrance Day campaign More Than You Know campaign