RSL Queensland Annual Report 2020

71 RSL Queensland Annual Report | 2020 SUSTAINING OUR BUSINESS But as restrictions eased, and with strict COVID- safe plans in place, our shopping centre kiosks and door-to-door sales channels returned and contributed to significant highlights for 2020, which include several new records being set. • The RSL Art Union’s highest discretionary revenue day ever was recorded during the pandemic. This is made even more remarkable by the fact that the revenue was generated on the back of a $2,000 promotional investment. • Following the restructure of the RSL Art Union’s VIP program in 2019, the first full year of the new VIP proposition was a phenomenal success in terms of growth. Increasing 20 per cent in one year, the growth rate broke all previous records and nearly doubled that of the previous year. Introducing weekly $5,000 draws and quarterly $100,000 draws for VIP members provided more opportunities for them to win a prize in the VIP program and ultimately resulted in more VIP customers. • 2020 was the first time that two whole apartment complexes have been offered in a year, with two Golden Treasure prize draws run; one in April worth $7 million, and one in December worth $8.5 million – which at the time was also the highest value prize line-up to date. These results were on top of the development of a new lottery product that aims to provide resilience to the RSL Art Union’s income by broadening the customer base. The research and development for a more interactive lottery game was undertaken in 2020 ahead of the game’s launch in 2021. The year ’s key achievements and their respective revenue contribute to the financial underpinning of RSL Queensland’s Strategic Plan, which will see an increase in suitable and necessary support services delivered to veterans across the state and around the country. Annual Highlights Sustaining our Business RSL VIP Hero Josh Pratt "I always purchase the RSL [Art Union tickets] as I think they are just the best value for money AND it goes to a great cause!" "My dad was in the Second World War. I know the hard work our diggers have dedicated to our country. It’s why we support RSL Queensland." WINNER STATEMENTS Sustaining our Business continued